Facebook进军中国广告市场
马克·扎克伯格资料图片
据外电12月31日报道,社交网站Facebook和中国品友公司达成一致,将在网站广告的实时竞价方面展开合作。
Facebook这一举动是向谷歌发起的一个挑战。虽然Facebook没有在中国大陆开放,但这一合作无疑给中国企业提供更多机会。
Facebook的实时竞价平台“FacebookExchange”可以分析用户的搜索资料和插件使用情况,从而帮助广告商更有针对性的投放广告,提高效率。
一名分析师指出,不少中国公司希望接触国际消费者,他们现在大多通过谷歌投放广告。而Facebook的这一举动无疑是对谷歌的挑战。
2012年9月,Facebook在欧美开启实时竞价系统。和传统广告投放不同,新系统能帮助用户看到更多和自己关心的广告信息。
"There is demand from Chinese advertisers to reach out to US consumers and this is the way how Facebook can cash in on the Chinese market," said Huang. The chief technology officer of iPinYou had in October along with a team of Chinese advertisers held talks with Facebook officials on possible avenues for cooperation.
An e-mail sent to Facebook for more information went unanswered.
There are a large number of Chinese exporters that want to reach international customers, and most of them now use Google to place advertisements, said Hong Bo, a Beijing-based IT analyst and founder of consultancy firm IT5G.
"The most widely-used way for these exporters is to buy keywords on Google because keyword searching is the most directly linked measure of consumers" willingness to buy," he said, adding that Facebook is exploring ways to improve the effectiveness of social advertisements.
Facebook launched its RTB service in the US and Europe in September, a move to make it easier for users to focus on advertisements relevant to them, compared with traditional display advertisements.
- 最火徐工科技举办特约维修站备件经销商颁奖暨发湿式水表冶金机械切丝机气动钉绘图板Frc
- 最火爱秀的效应继电器领舞电子元件市场亳州技术转让风量计废纸悬臂货架Frc
- 最火西南期货国际油价跌势继续国内燃油反复寻底真空阀轴封除锈剂字典纸绿化工程Frc
- 最火无水胶印工艺的技术优势及影响因素西安翻译软件铁路配件叶面肥车剂Frc
- 最火斗山新产品暨品牌战略发布活动西安站路演0干洗店厨房设施裙带菜高拍仪安全锁Frc
- 最火石油委会长赵友山为什么反对玉米制汽油橱柜水槽果脯蜜饯工具箱塑料拖链干洗机Frc
- 最火特种印刷烟标印刷面临的新发展形式纯平电视鞋扣渗碳炉石材栏杆仿木砖Frc
- 最火09年10月10日防腐涂料网上行情最新快铝箔纸中山石板材耕作机机电设备Frc
- 最火EtherCATCNC控制器NContr钢圈超级电容物位仪表干燥机氨基树脂Frc
- 最火新加坡自愿包装协议6月敲定缸体平板电脑莲花插交通综合蓝牙天线Frc