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Facebook进军中国广告市场

发布时间:2020-06-29 19:00:08 阅读: 来源:卷闸门厂家

马克·扎克伯格资料图片

据外电12月31日报道,社交网站Facebook和中国品友公司达成一致,将在网站广告的实时竞价方面展开合作。

Facebook这一举动是向谷歌发起的一个挑战。虽然Facebook没有在中国大陆开放,但这一合作无疑给中国企业提供更多机会。

Facebook的实时竞价平台“FacebookExchange”可以分析用户的搜索资料和插件使用情况,从而帮助广告商更有针对性的投放广告,提高效率。

一名分析师指出,不少中国公司希望接触国际消费者,他们现在大多通过谷歌投放广告。而Facebook的这一举动无疑是对谷歌的挑战。

2012年9月,Facebook在欧美开启实时竞价系统。和传统广告投放不同,新系统能帮助用户看到更多和自己关心的广告信息。

"There is demand from Chinese advertisers to reach out to US consumers and this is the way how Facebook can cash in on the Chinese market," said Huang. The chief technology officer of iPinYou had in October along with a team of Chinese advertisers held talks with Facebook officials on possible avenues for cooperation.

An e-mail sent to Facebook for more information went unanswered.

There are a large number of Chinese exporters that want to reach international customers, and most of them now use Google to place advertisements, said Hong Bo, a Beijing-based IT analyst and founder of consultancy firm IT5G.

"The most widely-used way for these exporters is to buy keywords on Google because keyword searching is the most directly linked measure of consumers" willingness to buy," he said, adding that Facebook is exploring ways to improve the effectiveness of social advertisements.

Facebook launched its RTB service in the US and Europe in September, a move to make it easier for users to focus on advertisements relevant to them, compared with traditional display advertisements.

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